What is a Qualitative approach?

The benefit of having tastier satsumas is difficult to quantify: to turn into a numerical, comparable value. This is essentially what qualitative work does: measure the unquantifiable quality of something. Just don’t ask what we mean by Quality – that opens a whole other can of worms… In this context though, quality also means a lack of quality, or even a negative property such as pain. Pain is a great example of something

Why qualitative research?

There are lies, damn lies, and statistics It’s easy to knock statistics for being misleading, or even misused to support spurious findings. In fact, there seems to be a growing backlash at the automatic way that significance tests in scientific papers are assumed to be the basis for proving findings (an article neatly rebutted here in the aptly named post “Give p a chance!”). However, I think most of the time statistics are

A new Qualitative Research Blog

While hosted by Quirkos, the main aim for this blog is to promote the wider use of qualitative research in general. We will link to other blogs and articles (not just academic), have guest bloggers, and welcome comments and discussion. Qualitative research is a very powerful way to understand and fix our world, and one of the main aims in developing Quirkos was to make it possible for a much wider range of people to use qualitative software to

Blog Archive

  Quirkos qualitative blog archive   This is an archive (up-to September 2019) of articles on qualitative analysis, data and software from our blog:   Quirkos Certified Trainers   We’ve now launched our Quirkos Certified Trainers programme, which will allow users to better connect with and find experienced experts who can provide guidance and assistance in learning and using