10 tips for semi-structured qualitative interviewing

Many qualitative researchers spend a lot of time interviewing participants, so here are some quick tips to make interviews go as smooth as possible: before, during and after!   1. Let your participants choose the location If you want your interviewees to be comfortable in sharing sometimes personal or sensitive information, make sure they can do it in a comfortable location. For some people, this might be their own house, or a neutral

Quirkos is coming...

  Quirkos is intended to be a big step forward for qualitative research. The central idea is to make text analysis so easy, that anyone can do it. That includes people who don't know what qualitative analysis is, or that it could help them to better understand their world. This could be a council or hospital trust wanting to better understand the needs of people that use their services, or a team developing a new product, wanting feedback

An overview of qualitative methods

There are a lot of different ways to collect qualitative data, and this article just provides a brief summary of some of the main methods used in qualitative research. Each one is an art in its own right, with various different techniques, definitions, approaches and proponents. More on each one will follow in later articles, and it’s worth remembering that these need to be paired with the right questions, sampling, and analysis to get