December 11, 2015
To build a well-designed, well-thought-out, and ultimately useful product, today’s technology companies must gain a deep understanding of the working mentality of people who will use that product. For Melody Truckload, a Los Angeles tech company focused on app-based freight logistics, this means intense market research and a focus on training sales agents as researchers.
Kody Kinzie, director of Melody’s special
December 10, 2015
In Quirkos, the qualitative data you bring into the project is grouped as 'sources'. Each source might be something like an interview transcript, a news article, your own notes and memos, or even journal articles. Since it can be any source of text data, you can have a project that includes a large number of different types of source, which can be useful when putting your research together. This means that you can code things like your research