May 18, 2018
This post is based on a talk I gave at ICQI 2018, which itself leads on from a talk from last year on the Entomologies of qualitative coding.
Good qualitative data is rich, and detailed - a fertile medium for understanding and interpreting the world. But the detail of the data comes at a price, usually qualitative data sources are lengthy, and are about a lot of different things. You don't just ask a single question that can be