Themes, Codes and Buckets: What is Thematic Analysis (TA)?

There are a huge variety of ways we can analyse qualitative data, but perhaps the most commonly applied is known as Thematic Analysis. This is an approach classically described by Braun and Clarke (2006) but is straightforward and intuitive enough that most people seem to gravitate towards applying it in some form without reading anything about it! Thematic Analysis, or TA is often confused or appropriated with grounded theory because it