A new Qualitative Research Blog

While hosted by Quirkos, the main aim for this blog is to promote the wider use of qualitative research in general. We will link to other blogs and articles (not just academic), have guest bloggers, and welcome comments and discussion.

Qualitative research is a very powerful way to understand and fix our world, and one of the main aims in developing Quirkos was to make it possible for a much wider range of people to use qualitative software to understand their data.

To do this, we need to make more people aware of not just how to do qualitative research, but the reasons and benefits of doing so. In the next few weeks, we’ll cover a basic overview of qualitative research, and some of the common methods for finding strong narratives.  We’ll also highlight some great examples from the academic literature, but also from wider sources, to show the power of understanding people’s stories.

What is a Qualitative approach?

The benefit of having tastier satsumas is difficult to quantify: to turn into a numerical, comparable value. This is essentially what qualitative work does: measure the unquantifiable quality of something. Just don’t ask what we mean by Quality – that opens a whole other can of worms

In this context though, quality also means a lack of quality, or even a negative property such as pain. Pain is a great example of something that people want to quantify: to put in a linear scale out of 10 so that clinicians can prioritise patients, and choose appropriate treatments.

But pain is, in a sense, too multidimensional to be rated as one factor. Firstly, intensity doesn’t always seem to be linear, and muscle pain, bone pain and headaches seem to feel very different. People report different tolerances for pain, and how can people accurately report different levels of pain if they have never experienced the upper bounds? How do you know your patient’s headache is the worst pain imaginable if they’ve never given birth?

A typical qualitative approach would open a dialogue with the patient, partly to get to the bottom of some of these quandaries: Have you ever had pain this strong before? Is it a dull ache, or a sharp pain? Can you ignore it? What has worked well for you in the past? A clinician who can gain a deeper level of understanding might make a better treatment decision for the patient, coupled with their own knowledge and experience.

This is great, although it is probably more time intensive for the patient and clinician compared to using a pain thermometer. It’s also something that us typically social humans are really good at doing; talking to others to find out about their experience. When your partner comes home from work, most people don’t ask them to rate their day out of 10 and leave the conversation like that. I’d argue that most people are extremely attuned to qualitative discussion: we use it everyday, in verbal and non-verbal ways to understand each other.

Two of the main problems with this approach are the repeatability, and sharing of this understanding.

Can we have a conversation with different patients, so that every time we get comparable answers? Perhaps not: in fact this is probably not even desirable. If we don’t tailor the conversation to the individual’s patients situation, we might miss something. If we have a script, and the stock question is ‘Where is your pain?’, the answer ‘In my foot’ doesn’t allow us to say ‘Which foot?’ in a way that is not needed if the answer is ‘nose’.

Secondly, if we have spent all day talking to patients about their post-operation pain, how can we share these insights with others? Is that new pain medication working? Are those fancy dissolvable stitches causing problems for people? A nurse who has been asking these questions all day might have what we can crudely call, an intuitive sense of whether peoples pain in general is worse today, but this is difficult to prove and communicate. Another nurse might talk to the same patients, and have a different perspective. The question is: How can we make use of this qualitative data?

We’ll look at this more in the next post. But there are of course many other descriptions and definitions of qualitative approaches, in fact Guest et al. (2013) disturbingly note that

There are about as many definitions of qualitative research as there are books on the


This is from Collecting Qualitative Data: A Field Manual for Applied Research (2013), and since this chapter is freely available online, this is as good a place to start as any.

Why qualitative research?

There are lies, damn lies, and statistics

It’s easy to knock statistics for being misleading, or even misused to support spurious findings. In fact, there seems to be a growing backlash at the automatic way that significance tests in scientific papers are assumed to be the basis for proving findings (an article neatly rebutted here in the aptly named post “Give p a chance!”). However, I think most of the time statistics are actually undervalued. They are extremely good at conveying succinct summaries about large numbers of things. Not that there isn’t room for more public literacy about statistics, a charge that can be levied at many academic researchers too.

But there is a clear limit to how far statistics can take us, especially when dealing with complex and messy social issues. These are often the result of intricately entangled factors, decided by fickle and seemingly irrational human beings. Statistics can give you an overview of what is happening, but they can’t tell you why. To really understand the behaviour and decisions of an individual, or a group of actors, we need to get an in-depth knowledge: one data point in a distribution isn’t going to be enough power.

Sometimes, to understand a public health issue like obesity, we need to know about everything from supermarket psychology that promotes unhealthy food, to how childhood depression can be linked with obesity. When done well, qualitative research allows us to look across societal and personal factors, integrating individuals stories into a social narrative that can explain important issues.

To do this, we can observe the behaviour of people in a supermarket, or interview people about their lives. But one of the key factors in some qualitative research, is that we don’t always know what we are looking for. If we explicitly go into a supermarket with the idea that watching shoppers will prove that supermarket two-for-one offers are causing obesity, we might miss other issues: the shelf placement of junk food, or the high cost of fresh vegetables. In the same way, if we interview someone with set questions about childhood depression, we might miss factors like time needed for food preparation, or cuts to welfare benefits.

This open ended, sometimes called ‘semi-structured’, or inductive analytical approach is one of the most difficult, but most powerful methods of qualitative research. Collecting data first, and then using grounded theory in the analytic phase to discover underlying themes from which can build hypotheses, sometimes seems like backward thinking. But when you don’t know what the right questions are, it’s difficult to find the right answers.

More on all this soon…

Blog Archive


Quirkos qualitative blog archive


This is an archive (up-to September 2017) of articles on qualitative analysis, data and software from our blog:


Word clouds and word frequency analysis in qualitative data
What’s this blog post about? Well, it’s visualised in the graphic above! In the latest update for Quirkos, we have added a new and much requested feature, word clouds! I'm sure you've used these pretty tools before, they show a random display of all the words in a source of text
Announcing Quirkos v1.5
We are happy to announce the immediate availability of Quirkos version 1.5! As always, this update is a free upgrade for everyone who has ever brought a licence of Quirkos, so download now and enjoy the new features and improvements
An introduction to Interpretative Phenomenological Analysis
Interpretative Phenomenological Analysis (IPA) is an increasingly popular approach to qualitative inquiry and essentially an attempt to understand how participants experience and make meaning of their world
Against entomologies of coding
I was recently privileged to chair a session at ICQI 2017 entitled “The Archaeology of Coding”. It had a fantastic panel of speakers, including
Quirkos vs Nvivo: Differences and Similarities
I’m often asked ‘How does Quirkos compare to Nvivo?’. Nvivo is by far the largest player in the qualitative software field, and is the product most researchers are familiar with. So when looking at the alternatives like Quirkos
Teaching qualitative methods via social media
This blog now has nearly 120 posts about all different kinds of qualitative methods, and has grown to hosting thousands of visitors a month. There are lots of other great qualitative blogs around, including
Writing Qualitative research papers
We’ve actually talked about communicating qualitative research and data to the public before, but never covered writing journal articles based on qualitative research. This can often seem daunting
Does software lead to the homogenisation of qualitative research?
In the last couple of weeks there has been a really interesting discussion on the Qualrs-L UGA e-mail discussion group about the use of software in qualitative analysis. Part of this was the question of whether qualitative software leads to the ‘homoginisation’ of qualitative research and analysis.
Quirkos 1.4.1 is now available for Linux
A little later than our Windows and Mac version, we are happy to announce that we have just released Quirkos 1.4.1 for Linux. There are some major changes to the way we release and package our Linux version, so we want to provide some technical details of these, and installation instructions.
Quirkos version 1.4.1 is here
Since Quirkos version 1.4 came out last year, we have been gathering feedback from dozens of users who have given us suggestions, or reported problems and bugs. This month we are releasing a small update
Making the leap from qualitative coding to analysis
So you spend weeks or months coding all your qualitative data. Maybe you even did it multiple times, using different frameworks and research paradigms. You've followed our introduction guides and everything is neatly
Comparing qualitative software with spreadsheet and word processor software
An article was recently posted on the excellent Digital Tools for Qualitative Research blog on how you can use standard spreadsheet software like Excel to do qualitative analysis. There are many other articles describing this kind of approach, for example Susan Eliot or Meyer and Avery (2008). However, it’s also possible to use word processing software
Making the most of bad qualitative data
A cardinal rule of most research projects is things don’t always go to plan. Qualitative data collection is no difference, and the variability in approaches and respondents means that there is always the potential for things to go awry.
Practice Projects and learning Qualitative Data Analysis Software
Coding and analysing qualitative data is not only a time consuming, it’s a difficult interpretive exercise which, like learning a musical instrument, gets much better with practice. However, lots of students starting their first major qualitative or mixed method research project will benefit from completing a smaller project first
Looking back and looking forward at qualitative analysis in 2017
In the month named for Janus, it’s a good time to look back at the last year for Quirkos and qualitative analysis software and look forward to new developments for 2017.
How Quirkos can change the way you look at your qualitative data
We always get a lot of inquiries in December from departments and projects who are thinking of spending some left-over money at the end of the financial year on a few Quirkos licences
Snapshot data and longitudinal qualitative studies
In the last blog post, we looked at creating archives of qualitative data that can be used by other researchers (or yourself in the future) for secondary analysis. In that article I postulated that secondary data analysis
Archiving qualitative data: will secondary analysis become the norm?
Last month, Quirkos was invited to a one day workshop in New York on archiving qualitative data. The event was hosted by Syracuse University
Stepping back from qualitative software and reading coded qualitative data
There is a lot of concern that qualitative analysis software distances people from their data. Some say that it encourages reductive behaviour, prevents deep reading of the data, and leads to a very quantified type of qualitative analysis
Problems with quantitative polling, and answers from qualitative data
The results of the US elections this week show a surprising trend: modern quantitative polling keeps failing to predict the outcome of major elections. In the UK this is nothing new,
Tips for running effective focus groups
In the last blog article I looked at some of the justifications for choosing focus groups as a method in qualitative research. This week, we will focus on some practical tips to make sure that focus groups run smoothly,
Considering and planning for qualitative focus groups
This is the first in a two-part series on focus groups. This week, we are looking at some of the why you might consider using them in a research project
Circles and feedback loops in qualitative research
The best qualitative research forms an iterative loop, examining, and then re-examining. There are multiple reads of data, multiple layers of coding, and hopefully, constantly improving theory and insight into the underlying lived world.
Triangulation in qualitative research
Most qualitative research will be designed to integrate insights from a variety of data sources, methods and interpretations to build a deep picture. Triangulation is the term used to describe this comparison and meshing of different data
100 blog articles on qualitative research!
Since our regular series of articles started nearly three years ago, we have clocked up 100 blog posts on a wide variety of topics in qualitative research and analysis! These are mainly short overviews...
Thinking About Me: Reflexivity in science and qualitative research
Reflexivity is a process (and it should be a continuing process) of reflecting on how the researcher could be influencing a research project. In a traditional positivist research paradigm,
The importance of keeping open-ended qualitative responses in surveys
I once had a very interesting conversation at a MRS event with a market researcher from a major media company. He told me that they were increasingly ‘costing-out’ the qualitative open-ended questions from customer surveys
Analytical memos and notes in qualitative data analysis and coding
There is a lot more to qualitative coding than just deciding which sections of text belong in which theme. It is a continuing, iterative and often subjective process, which can take weeks or even months. During this time,
Starting a qualitative research thesis, and choosing a CAQDAS package
For those about to embark on a qualitative Masters or PhD thesis, we salute you! More and more post-graduate students are using qualitative methods in their research projects, or
Reflections on qualitative software from KWALON 2016
Last week saw a wonderful conference held by the the Dutch network for qualitative research KWALON, based at the Erasmus University, Rotterdam. The theme was no less than the future of Qualitative
Include qualitative analysis software in your qualitative courses this year
A new term is just beginning, so many lecturers, professors and TAs are looking at their teaching schedule for the next year. Some will be creating new courses, or revising existing modules,
Qualitative coding with the head and the heart
In the analysis of qualitative data, it can be easy to fall in the habit of creating either very descriptive, or very general theoretical codes. It's often a good idea to take a step
10 tips for sharing and communicating qualitative research
Writing up and publishing research based on qualitative or mixed methods data is one thing, but most researchers will want to go beyond this, and engage with the wider public and decision makers.
Making qualitative analysis software accessible
Studies and surveys seem to show that the amount of qualitative research is growing, and that more and more people are using software to help with their qualitative analysis (Woods et al. 2015).
Reaching saturation point in qualitative research
A common question from newcomers to qualitative research is, what's the right sample size How many people do I need to have in my project to get a good answer for my research
Tips for managing mixed method and participant data in Quirkos and CAQDAS software
Even if you are working with pure qualitative data, like interview transcripts, focus groups, diaries, research diaries or ethnography, you will probably also have some categorical data about
What actually is Grounded Theory A brief introduction
“It's where you make up as you go along!” For a lot of students, Grounded Theory is used to describe a qualitative analytical method, where you create a coding
Merging and splitting themes in qualitative analysis
To merge or to split qualitative codes, that is the question... One of the most asked questions when designing a qualitative coding structure is “How many codes should I
Using qualitative analysis software to teach critical thought
It's a key part of the curriculum for British secondary school and American high school education to teach critical thought and analysis. It's a vital life skill: the ability to
In vivo coding and revealing life from the text
Following on from the last blog post on creating weird and wonderful categories to code your qualitative data, I want to talk about an often overlooked way of creating coding topics – using
Turning qualitative coding on its head
For the first time in ages I attended a workshop on qualitative methods, run by the wonderful Johnny Saldana. Developing software has become a full time (and then some) occupation for me,
7 things we learned from ICQI 2016
I was lucky enough to attend the ICQI 2016 conference last week in Champaign at the University of Illinois. We managed to speak to a lot of people about using Quirkos, but there were hundreds
Workshop exercises for participatory qualitative analysis
I am really interested in engaging research participants in the research process. While there is an increasing expectation to get “lay' researchers to set research questions, sit on
Quirkos version 1.4 is here!
It's been a long time coming, but the latest version of Quirkos is now available, and as always it's a free update for everyone, released simultaneously on Mac, Windows and Linux with
Top 10 qualitative research blog posts
We've now got more than 70 posts on the official Quirkos blog, on lots of different aspects of qualitative research and using Quirkos in different fields. But it's now getting a bit
Participant diaries for qualitative research
I've written a little about this before, but I really love participant diaries! In qualitative research, you are often trying to understand the lives, experiences and motivations of
Sharing qualitative research data from Quirkos
Once you've coded, explored and analysed your qualitative data, it's time to share it with the world. For students, the first step will be supervisors, for researchers it might be peers
Tools for critical appraisal of qualitative research
I've mentioned before how the general public are very quantitatively literate: we are used to dealing with news containing graphs, percentages, growth rates, and big numbers, and they are common
Finding, using and some cautions on secondary qualitative data
Many researchers instinctively plan to collect and create new data when starting a research project. However, this is not always needed, and even if you end up having to collect your own
Developing and populating a qualitative coding framework in Quirkos
In previous blog articles I've looked at some of the methodological considerations in developing a coding framework. This article looks at top-down or bottom-up approaches, whether you
Transcribing your own qualitative data
In a previous blog article I talked about some of the practicalities and costs involved in using a professional transcribing service to turn your beautifully recorded qualitative interviews and
Sampling considerations in qualitative research
Two weeks ago I talked about the importance of developing a recruitment strategy when designing a research project. This week we will do a brief overview of sampling for qualitative research,
Qualitative evidence for SANDS Lothians
Charities and third sector organisations are often sitting on lots of very useful qualitative evidence, and I have already written a short blot post article on some common sources of data that can
Recruitment for qualitative research
You'll find a lot of information and debate about sampling issues in qualitative research: discussions over “random' or “purposeful' sampling, the merits and
Designing a semi-structured interview guide for qualitative interviews
Interviews are a frequently used research method in qualitative studies. You will see dozens of papers that state something like We conducted n in-depth semi-structured interviews with
An early spring update on Quirkos for 2016
About this time last year, I posted an update on Quirkos development for the next year. Even though February continues to be cold and largely snow-drop free in Scotland, why not make it a
Recording good audio for qualitative interviews and focus groups
Last week's blog post looked at the transcription process, and what's involved in getting qualitative interview or focus-group data transcribed. This week, we are going to step
Transcription for qualitative interviews and focus-groups
Audio and video give you a level of depth into your data that can't be conveyed by words alone, letting you hear hesitations, sarcasm, and nuances in delivery that can change your
Building queries to explore qualitative data
So, you've spent days, weeks, or even months coding your qualitative data. Now what Hopefully, just the process of being forced to read through the data, and thinking about the
Delivering qualitative market insights with Quirkos
To build a well-designed, well-thought-out, and ultimately useful product, today's technology companies must gain a deep understanding of the working mentality of people who will use
Using properties to describe your qualitative data sources
In Quirkos, the qualitative data you bring into the project is grouped as 'sources'. Each source might be something like an interview transcript, a news article, your own notes and memos, or
Starting out in Qualitative Analysis
When people are doing their first qualitative analysis project using software, it's difficult to know where to begin. I get a lot of e-mails from people who want some advice in planning
Qualitative evidence for evaluations and impact assessments
For the last few months we have been working with SANDS Lothians, a local charity offering help and support for families who have lost a baby in miscarriage, stillbirth or soon after birth. They
What's in your ideal qualitative analysis software
We will soon start work on the next update for Quirkos. We have a number of features people have already requested which we plan to add to the next version, including file merge, memos, and a
Teaching qualitative analysis software with Quirkos
When people first see Quirkos, we often hear them say My students would love this! The easy learning curve, the visual feedback and the ability to work on Windows or Mac appeal
Quirkos is in Toronto!
This week's Quirkos blog comes live from the IIQM Qualitative Health Research 2015 conference, in lovely Toronto. It's been fun talking to people who are coming to the city for the first
Tips and advice from one year of Quirkos
This week marks the one-year anniversary of Quirkos being released to the market! On 6th October 2014, a group of qualitative researchers, academics and business mentors met in a bar in
Play and Experimentation in Qualitative Analysis
In the last blog post article, I talked about the benefits of visualising qualitative data, not just in the communication and dissemination stage, but also during data analysis. For newcomers to the
Freeing qualitative analysis from spreadsheet interfaces
The old mantra is that a picture tells a thousand words. You've probably seen Hans Rosling's talks on visualising quantitative data, or maybe even read some of Edward Tufte's books
10 reasons to try qualitative analysis with Quirkos
Quirkos is the newest qualitative research software product on the market, but what makes it different, and worth giving the one-month free trial a go Here's a guide to the top 10 benefits to
Fracturing and choice in qualitative analysis software
Fundamental to the belief behind starting Quirkos was a feeling that qualitative research has great value to society, but should be made accessible to more people. One of the problems that we
Levels: 3-dimensional node and topic grouping in Quirkos
One of the biggest features enabled in the latest release of Quirkos are 'levels', a new way to group and sort your Quirks thematically. While this was always an option in previous
Quirkos for Linux!
We are excited to announce official Quirkos support for Linux! This is something we have been working on for some time, and have been really encouraged by user demand to support this Free and
Quirkos 1.3 is released!
We are proud to announce a significant update for Quirkos, that adds significant new features, improves performance, and provides a fresh new look. Major changes include: PDF import Greater
Bing Pulse and data collection for market research
Judging by the buzz and article sharing going on last week, there was a lot of interest and worry about Microsoft launching their own market research platform. Branded as part of
What can CAQDAS do for you The Five-Level QDA
I briefly mentioned in my last blog post an interesting new article by Silver and Woolf (2015) on teaching QDA (Qualitative Data Analysis) and CAQDAS (Computer Assisted Qualitative Data
The CAQDAS jigsaw: integrating with workflows
I'm increasingly seeing qualitative research software as being the middle piece of a jigsaw puzzle that has three stages: collection, coding/exploring, and communication. These steps
Using Quirkos for fun and (extremely nerdy) projects
This week, something completely different! A guest blog from our own Kristin Schroeder! Most of our blog is a serious and (hopefully) useful exploration of current topics in qualitative
Participatory Qualitative Analysis
Engaging participants in the research process can be a valuable and insightful endeavour, leading to researchers addressing the right issues, and asking the right questions. Many funding
Engaging qualitative research with a quantitative audience.
The last two blog post articles were based on a talk I was invited to give at “Mind the Gap', a conference organised by MDH RSA at the University of Sheffield. You can find the
Our hyper-connected qualitative world
We live in a world of deep qualitative data. It's often proposed that we are very quantitatively literate. We are exposed to numbers and statistics frequently in news reports, at
Structuring unstructured data
The terms “unstructured data' and “qualitative data' are often used interchangeably, but unstructured data is becoming more commonly associated with data mining and
Quirkos workshops in Sheffield
On the 23rd and 24th of June, we are running a series of workshops in Sheffield: both at the University of Sheffield, and Sheffield Hallam University. The events are open to students,
How to set up a free online mixed methods survey
It's quick and easy to set up an on-line survey to collect feedback or research data in a digital format that means you can quickly get straight to analysing the data. Unfortunately, most
Bringing survey data and mixed-method research into Quirkos
Later today we are releasing a small update for Quirkos, which adds an important feature users have been requesting: the ability to quickly bring in quantitative and qualitative data from any
Qualitative evaluations: methods, data and analysis
Evaluating programmes and projects are an essential part of the feedback loop that should lead to better services. In fact, programmes should be designed with evaluations in mind, to make sure that
Qualitative research on the Scottish Referendum using Quirkos
We've now put up the summary report for our qualitative research project on the Scottish Referendum, which we analysed using Quirkos. You can download the PDF of the 10 page report from
Why the shift from Labour to the SNP in the 2015 Election in Scotland
If the polls are to be believed, Labour are going to loose a lot of Scottish seats in Westminster to the SNP next month. This wave of support seems to come largely out of the referendum last year on
6 meta-categories for qualitative coding and analysis
When doing analysis and coding in a qualitative research project, it is easy to become completely focused on the thematic framework, and deciding what a section of text is about. However,
Free materials for qualitative workshops
We are running more and more workshops helping people learn qualitative analysis and Quirkos. I always feel that the best way to learn is by doing, and the best way to remember is through
Qualitative data in the UK Public Sector
The last research project I worked on with the NIHR was a close collaboration between several universities, local authorities and NHS trusts. We were looking at evidence use by managers in
Upgrade from paper with Quirkos
Having been round many market research firms in the last few months, the most striking things is the piles of paper, or at least in the neater offices - shelves of paper! When we talk to small
Quirkos v1.1 is here!
We are excited to announce that the first update for Quirkos can now be downloaded from here! Version 1.1 adds two main new features: batch import, and mutli-language reports. If you
Spring software update for Quirkos
Even in Edinburgh it's finally beginning to get warmer, and we are planning the first update for Quirkos. This will be a minor release, but will add several features that users have been
How to organise notes and memos in Quirkos
Many people have asked how they can integrate notes or memos into their project in Quirkos. At the moment, there isn't a dedicated memo feature in the current version of Quirkos (v1.0),
The dangers of data mining for text
There is an interesting new article out, which looks at some of the commonly used algorithms in data mining, and finds that they are generally not very accurate, or even
Help us welcome Kristin to Quirkos!
So far, Quirkos users have mostly been based in the academic and university based research areas: perhaps not surprising considering where the project grew from. However, from very early on we got a
New Leith offices for Quirkos
Just in time for the new year, Quirkos is growing! We now need a bigger office to accomodate new hires, so we've moved to the 'Shore' at Leith, the seafront of Edinburgh.
Don't share reports with clients, share your data!
When it comes to presenting findings and insight with colleagues and clients, the procedure is usually the same. Create a written summary report, deliver the Powerpoint presentation, field any
Quirkos launch workshop
This week we had our official launch event for Quirkos, a workshop at the Institute of Education in London, but hosted by the University of Surrey CAQDAS network. It was a great event, with tea and
Is qualitative data analysis fracturing
Having been to several international conferences on qualitative research recently, there has been a lot of discussion about the future of qualitative research, and the changes happening in the
First Quirkos qualitative on-line workshop - 25th Nov 2014
Places are filling up now for our London launch and workshop on the 9th of December, but you can still come along for a free lunch by booking at this link. However, we will soon be running
QHR2014 and Victoria, BC
It's been a busy month, starting with our public launch, and including our first international conference, Qualitative Health Research 2014, hosted by the International Institute for Qualitative
Quirkos is launched!
It's finally here! From today, anyone can download the full 1.0 release version of Quirkos for Windows or Mac OS X! Versions for Linux and Android will be appearing later in the month, but since
Announcing Pricing for Quirkos
At the moment, (touch wood!) everything is in place for a launch next week, which is a really exciting place to be after many years of effort. From that day, anyone can download Quirkos, try it free
Quirkos is just weeks away!
It's been a long time since I've had time to write a blog article, as there are so many things to put in place before Quirkos launches in the next few weeks. But one-by-one everything is
Knowing your customers
As consumers, it feels like we are bombarded more than ever with opportunities for providing feedback on products and services. While shopping on-line, or even when browsing BBC News we are asked to
Using Quirkos for Systematic Reviews and Evidence Synthesis
Most of the examples the blog has covered so far have been about using Quirkos for research, especially with interview and participant text sources. However, Quirkos can take any text source you can
Getting a foot in the door with qualitative research
A quick look at the British Library thesis catalogue suggests that around 800 theses are completed every year in the UK using qualitative methods*. This suggests that 7% of the roughly 10,000 annual
Paper vs. computer assisted qualitative analysis
I recently read a great paper by Rettie et al. (2008) which, although based on a small sample size, found that only 9% of UK market research organisations doing qualitative research were using
Analysing text using qualitative software
I'm really happy to see that the talks from the University of Surrey CAQDAS 2014 are now up online (that's 'Computer Assisted Qualitative Data Analysis Software' to you and me). It
Quirkos Beta Update!
We are busy at Quirkos HQ putting the finishing touches on the Beta version of Quirkos. The Alpha was relased 5 months ago, and during that time we've collected feedback from people who've
Evaluating feedback
We all know the score: you attend a conference, business event, or training workshop, and at the end of the day you get a little form asking you to evaluate your experience. You can rate the
Touching Text
Presenting Quirkos at the CAQDAS 2014 conference this month was the first major public demonstration of Quirkos, and what we are trying to do. It's fair to say it made quite a splash! But
Top-down or bottom-up qualitative coding
In framework analysis, sometimes described as a top-down or 'a-priori' approach, the researcher decides on the topics of interest they will look for before they start the analysis, usually
Participatory analysis: closing the loop
In participatory research, we try to get away from the idea of researchers doing research on people, and move to a model where they are conducting research with people. The movement comes
True cross-platform support
Another key aim for Quirkos was to have proper multi-platform support. By that, I mean that it doesn't matter if you are using a desktop or laptop running Windows, a Mac, Linux, or a tablet,
10 tips for semi-structured qualitative interviewing
Many qualitative researchers spend a lot of time interviewing participants, so here are some quick tips to make interviews go as smooth as possible: before, during and after! 1. Let your
Quirkos is coming...
Quirkos is intended to be a big step forward for qualitative research. The central idea is to make text analysis so easy, that anyone can do it. That includes people who don't know what
An overview of qualitative methods
There are a lot of different ways to collect qualitative data, and this article just provides a brief summary of some of the main methods used in qualitative research. Each one is an art in its own
Why qualitative research
There are lies, damn lies, and statistics It's easy to knock statistics for being misleading, or even misused to support spurious findings. In fact, there seems to be a growing backlash at the
What is a Qualitative approach
The benefit of having tastier satsumas is difficult to quantify: to turn into a numerical, comparable value. This is essentially what qualitative work does: measure the unquantifiable quality of
A new Qualitative Research Blog
While hosted by Quirkos, the main aim for this blog is to promote the wider use of qualitative research in general. We will link to other blogs and articles (not just academic), have guest bloggers,