Qualitative data in the UK Public Sector

  The last research project I worked on with the NIHR was a close collaboration between several universities, local authorities and NHS trusts. We were looking at evidence use by managers in the NHS, and one of the common stories we heard was how valuable information often ended up on the shelf, and not used to inform service provision or policy. It was always a real challenge for local groups, researchers and academics to create

Don't share reports with clients, share your data!

When it comes to presenting findings and insight with colleagues and clients, the procedure is usually the same. Create a written summary report, deliver the Powerpoint presentation, field any questions, repeat until everyone is happy.   But this approach tends to produce very static uninspiring reports, and presentations that lack interaction. This often necessitates further sessions, if clients or colleagues have questions that can't be