November 3, 2016
In the last blog article I looked at some of the justifications for choosing focus groups as a method in qualitative research. This week, we will focus on some practical tips to make sure that focus groups run smoothly, and to ensure you get good engagement from your participants.
1. Make sure you have a helper!
It’s very difficult to run focus groups on your own. If you are wanting to layout the room, greet people, deal with
October 28, 2016
This is the first in a two-part series on focus groups. This week, we are looking at some of the why you might consider using them in a research project, and questions to make sure they are well integrated into your research strategy. Next week we will look at some practical tips for effectively running and facilitating a successful session.
Focus groups have been used as a research method since the 1950s, but were not as common
October 20, 2016
The best qualitative research forms an iterative loop, examining, and then re-examining. There are multiple reads of data, multiple layers of coding, and hopefully, constantly improving theory and insight into the underlying lived world. During the research process it is best to try to be in a constant state of feedback with your data, and theory.
During your literature review, you may have several cycles through the published
October 13, 2016
Triangles are my favourite shape,
Three points where two lines meet
Qualitative methods are sometimes criticised as being subjective, based on single,
October 6, 2016
Since our regular series of articles started nearly three years ago, we have clocked up 100 blog posts on a wide variety of topics in qualitative research and analysis! These are mainly short overviews, aimed at students, newcomers and those looking to refresh their practice. However, they are all referenced with links to full-text academic articles should you need more depth. Some articles also cover practical tips that don't get into