An early spring update on Quirkos for 2016

  About this time last year, I posted an update on Quirkos development for the next year. Even though February continues to be cold and largely snow-drop free in Scotland, why not make it a tradition?!   It’s really amazing how much Quirkos has grown over the last 18 months since our first release. We now have hundreds of users in more than 50 universities across the world. The best part of this is that we now get much more

Recording good audio for qualitative interviews and focus groups

  Last week’s blog post looked at the transcription process, and what’s involved in getting qualitative interview or focus-group data transcribed. This week, we are going to step back, and share a few tips from researchers into what makes for good quality audio that will be easy to hear and transcribe.   1. Phones aren’t good enough While many smartphones can now be used in a ‘voice memo’ mode to record

Transcription for qualitative interviews and focus-groups

  Audio and video give you a level of depth into your data that can’t be conveyed by words alone, letting you hear hesitations, sarcasm, and nuances in delivery that can change your interpretations of what your participants say. Yet most researchers and students will want to have typed transcripts of their qualitative interviews.   Text gives many advantages during the qualitative analysis process. You can read or skim read text

Building queries to explore qualitative data

  So, you’ve spent days, weeks, or even months coding your qualitative data. Now what?   Hopefully, just the process of being forced to read through the data, and thinking about the underlining themes has revealed a few likely points of interest. Now is a good time to step back, put your research questions in front of you, and think about what the data is telling you about the main topics, and how you can work this into a

Delivering qualitative market insights with Quirkos

  To build a well-designed, well-thought-out, and ultimately useful product, today’s technology companies must gain a deep understanding of the working mentality of people who will use that product. For Melody Truckload, a Los Angeles tech company focused on app-based freight logistics, this means intense market research and a focus on training sales agents as researchers.   Kody Kinzie, director of Melody’s special