Building queries to explore qualitative data

  So, you’ve spent days, weeks, or even months coding your qualitative data. Now what?   Hopefully, just the process of being forced to read through the data, and thinking about the underlining themes has revealed a few likely points of interest. Now is a good time to step back, put your research questions in front of you, and think about what the data is telling you about the main topics, and how you can work this into a

Delivering qualitative market insights with Quirkos

  To build a well-designed, well-thought-out, and ultimately useful product, today’s technology companies must gain a deep understanding of the working mentality of people who will use that product. For Melody Truckload, a Los Angeles tech company focused on app-based freight logistics, this means intense market research and a focus on training sales agents as researchers.   Kody Kinzie, director of Melody’s special

Using properties to describe your qualitative data sources

In Quirkos, the qualitative data you bring into the project is grouped as 'sources'. Each source might be something like an interview transcript, a news article, your own notes and memos, or even journal articles. Since it can be any source of text data, you can have a project that includes a large number of different types of source, which can be useful when putting your research together. This means that you can code things like your research

Starting out in Qualitative Analysis

  When people are doing their first qualitative analysis project using software, it’s difficult to know where to begin. I get a lot of e-mails from people who want some advice in planning out what they will actually DO in the software, and how that will help them. I am happy to help out individually, because everyone’s project is different. However, here are a few pointers which cover the basics and can help demystify the

Qualitative evidence for evaluations and impact assessments

For the last few months we have been working with SANDS Lothians, a local charity offering help and support for families who have lost a baby in miscarriage, stillbirth or soon after birth. They offer amazing services, including counselling, peer discussion groups and advice to health professionals, which can help ease the pain and isolation of a difficult journey.   We helped them put together a compilation of qualitative evidence in