December 8, 2013
Quirkos is intended to be a big step forward for qualitative research. The central idea is to make text analysis so easy, that anyone can do it.
That includes people who don't know what qualitative analysis is, or that it could help them to better understand their world. This could be a council or hospital trust wanting to better understand the needs of people that use their services, or a team developing a new product, wanting feedback