What is a Qualitative approach?

The benefit of having tastier satsumas is difficult to quantify: to turn into a numerical, comparable value. This is essentially what qualitative work does: measure the unquantifiable quality of something. Just don’t ask what we mean by Quality – that opens a whole other can of worms… In this context though, quality also means a lack of quality, or even a negative property such as pain. Pain is a great example of something