The best qualitative research forms an iterative loop, examining, and then re-examining. There are multiple reads of data, multiple layers of coding, and hopefully, constantly improving theory and insight into the underlying lived world. During the research process it is best to try to be in a constant state of feedback with your data, and theory.   During your literature review, you may have several cycles through the published

We all know the score: you attend a conference, business event, or training workshop, and at the end of the day you get a little form asking you to evaluate your experience. You can rate the speakers, venue, lunch and parking on a scale from one-to-five, and tick to say whether you would recommend the event to a friend or colleague. But what about the other part of the evaluation: the open comments box? What was your favourite part of the day?