What is qualitative observation?

  Essentially, observation is a type of, or more likely, a part of ethnography. In ethnography, anthropologists (people who study people) turn their observations of people, cultures and organisations into written field notes (a bit like a research diary). While some of this may be reflexive (the participants own thoughts and feelings) most focuses on the activities and interactions of the people being studied.   There are broadly two

Why qualitative research?

There are lies, damn lies, and statistics It’s easy to knock statistics for being misleading, or even misused to support spurious findings. In fact, there seems to be a growing backlash at the automatic way that significance tests in scientific papers are assumed to be the basis for proving findings (an article neatly rebutted here in the aptly named post “Give p a chance!”). However, I think most of the time statistics are