July 18, 2014
I recently read a great paper by Rettie et al. (2008) which, although based on a small sample size, found that only 9% of UK market research organisations doing qualitative research were using software to help with qualitative analysis.
At first this sounds very low, but it holds true with my own limited experiences with market research firms, and also with academic researchers. The first formal training courses I attended on Qualitative