Considering and planning for qualitative focus groups

  This is the first in a two-part series on focus groups. This week, we are looking at some of the  why you might consider using them in a research project, and questions to make sure they are well integrated into your research strategy. Next week we will look at some practical tips for effectively running and facilitating a successful session. Focus groups have been used as a research method since the 1950s, but were not as common