Problems with quantitative polling, and answers from qualitative data

  The results of the US elections this week show a surprising trend: modern quantitative polling keeps failing to predict the outcome of major elections.   In the UK this is nothing new, in both the 2015 general election and the EU referendum polling failed to predict the outcome. In 2015 the polls suggested very close levels of support for Labour and the Conservative party but on the night the Conservatives won a significant