Announcing pricing for Quirkos Cloud

We’ve spent a long time building our new home for your qualitative data, making sure that it is safe and secure, spacious and dependable. We owe a lot of thanks to our testers across the world who have tried Quirkos cloud in different countries, internet connections and computers to make sure everything works smoothly on release day (next week)! Today we are announcing the pricing options for Quirkos Cloud. Quirkos Cloud subscriptions

Making qualitative analysis software accessible

Studies and surveys seem to show that the amount of qualitative research is growing, and that more and more people are using software to help with their qualitative analysis (Woods et al. 2015). However, these studies also highlight that users report problems with learning qualitative software, and that universities sometimes struggle to provide enough expertise to teach and troubleshoot them (Gibbs 2014). Quirkos was specifically designed

Structuring unstructured data

  The terms ‘unstructured data’ and ‘qualitative data’ are often used interchangeably, but unstructured data is becoming more commonly associated with data mining and big data approaches to text analytics. Here the comparison is drawn with databases of data where we have a defined field and known value and the loosely structured (especially to a computer) world of language, discussion and comment. A qualitative

Upgrade from paper with Quirkos

Having been round many market research firms in the last few months, the most striking things is the piles of paper, or at least in the neater offices - shelves of paper! When we talk to small market research firms about their analysis process, many are doing most of their research by printing out data and transcripts, and coding them with coloured highlighters. Some are adamant that this is the way that works best for them, but others are a

Analysing text using qualitative software

I'm really happy to see that the talks from the University of Surrey CAQDAS 2014 are now up online (that's 'Computer Assisted Qualitative Data Analysis Software' to you and me). It was a great conference about the current state of software for qualitative analysis, but for me the most interesting talks were from experienced software trainers, about how people actually were using packages in practice. There were many important findings being