July 28, 2016
Studies and surveys seem to show that the amount of qualitative research is growing, and that more and more people are using software to help with their qualitative analysis (Woods et al. 2015). However, these studies also highlight that users report problems with learning qualitative software, and that universities sometimes struggle to provide enough expertise to teach and troubleshoot them (Gibbs 2014).
Quirkos was specifically designed
June 10, 2015
The terms ‘unstructured data’ and ‘qualitative data’ are often used interchangeably, but unstructured data is becoming more commonly associated with data mining and big data approaches to text analytics. Here the comparison is drawn with databases of data where we have a defined field and known value and the loosely structured (especially to a computer) world of language, discussion and comment. A qualitative
March 18, 2015
Having been round many market research firms in the last few months, the most striking things is the piles of paper, or at least in the neater offices - shelves of paper!
When we talk to small market research firms about their analysis process, many are doing most of their research by printing out data and transcripts, and coding them with coloured highlighters. Some are adamant that this is the way that works best for them, but others are a
June 20, 2014
I'm really happy to see that the talks from the University of Surrey CAQDAS 2014 are now up online (that's 'Computer Assisted Qualitative Data Analysis Software' to you and me). It was a great conference about the current state of software for qualitative analysis, but for me the most interesting talks were from experienced software trainers, about how people actually were using packages in practice.
There were many important findings being