Sharing qualitative research data from Quirkos

exporting and sharing qualitative data

Once you’ve coded, explored and analysed your qualitative data, it’s time to share it with the world. For students, the first step will be supervisors, for researchers it might be peers or the wider research community, and for market research firms, it will be their clients. Regardless of who the end user of your research is, Quirkos offers a lot of different ways to get your hard earned coding out into the real world.

 

Share your project file
The best, and easiest way to share your coded data is to send your project file to someone. If they have a copy of Quirkos (even the trial) they will be able to explore the project in the same way you can, and you can work on it collaboratively. Files are compatible across Windows, Mac and Linux, and are small enough they can be e-mailed, put on a USB stick or Dropbox as needed.

 

Word export
One of people’s favourite features is the Word export, which creates a standard Word file of your data, with comments and coloured highlights showing your complete coding. This means that pretty much anyone can see your coding, since the file will open in Microsoft Office, LibreOffice/OpenOffice, Google Docs, Pages (on Mac) and many others. It’s also a great way to print out your project if you prefer to read though it on paper, while still being able to see all your coding. If you print the ‘Full Markup’ view, you will still be able to see the name (and author) of the code on a black and white printer!qualitative word export from quirkos


There are two options available in the ‘Project’ button – either ‘Export All Sources as Word Document’ which creates one long file, or ‘Export Each Source’ which creates a separate file for each source in the project in a folder you specify.

 

Reports
So this is the most conventional output in Quirkos, a customisable document which gives a summary of the project, and an ordered list of coded text segments. It also includes graphical views of your coding framework, including the clustered views which show the connections between themes. When generated in Quirkos, you will get a two columned preview, with a view of how the report will look on the left, and all the options for what you want to include in the report on the right.


You can print this directly, save it as a PDF document, or even save as a webpage. This last option creates a report folder that anyone can open, explore and customise in their browser, in the same way as you are able to in the Quirkos report view. This also creates a folder which contains all the images in the report (such as the canvas and overlap views) that you can then include directly in presentations or articles.

quirkos qualitative data report


There are many options available here, including the ability to list all quotes by source (ie everything one person said) or by theme (ie everything everyone said on one topic). You can change how these quotes are formatted (by making the text or highlight into the colour of the Quirk) and the level of detail, such as whether to include the source name, properties and percentage of coding.

 

Sub-set reports (query view)
By default, the report button will generate output of the whole project. But if you want to just get responses from a sub-set of your data, you can generate reports containing only the results of filters from the query view. So you could generate a report that only shows the responses from Men or Women, or by one of the authors in the project.

 

CSV export
Quirkos also gives you the option to export your project as CSV files – a common spreadsheet format which you can open with in Excel, SPSS or equivalents. This allows you to do more quantitative analysis in statistical software, generate graphs of your coding, and conduct more detailed sub-analysis. The CSV export creates a series of files which represent the different tables in the project database, with v_highlight.csv containing your coded quotes. Other files contain the question and answers (in a structured project), a list of all your codes, levels, and source properties (also called metadata).

 

Database editing
For true power users, there is also the option to perform full SQL operations on your project file. Since Quirkos saves all your project data as a standard SQLite database, it’s possible to open and edit it with a number of third party tools such as SQL Browser to perform advanced operations. You can also use standard command line operations (CLI) like SELECT FROM WHERE to explore and edit the database. Our full manual has more details on the database structure. Hopefully, this will also allow for better integration with other qualitative analysis software in the future.

 

If you are interesting in seeing how Quirkos can help with coding and presenting your qualitative data, you can download a one-month free trial and try for yourself. Good luck with your research!

 

Don't share reports with clients, share your data!

When it comes to presenting findings and insight with colleagues and clients, the procedure is usually the same. Create a written summary report, deliver the Powerpoint presentation, field any questions, repeat until everyone is happy.

 

But this approach tends to produce very static uninspiring reports, and presentations that lack interaction. This often necessitates further sessions, if clients or colleagues have questions that can't be directly answered, want additional clarifications, or the data explored in a different way. And the final reports don't always have the life we'd want for them, ending up on a shelf, or buried in a bulging inbox.

 

But what if rather than sharing a static report, you could actually share the whole research project with your clients? If rather than sending a Powerpoint deck, you could send them all of the data, and let them explore it for themselves? That way, if one of the clients is interested in looking at results from a particular demographic group, they can see it themselves, rather than asking for a report to be generated. If another client wants to see all the instances of negative words being used to describe their brand, they can see all the quotes in one click, and in another all the positive words.

 

In many situations, this would seem like an ideal way to engage with clients, but usually it cannot be facilitated. To send clients a copy of all the data in the project, transcripts, nodes, themes and all would be a huge burden for them to process. Researchers would also assume that few clients would be sufficiently versed in qualitative analysis software to be able to navigate the data themselves.

 

But Quirkos takes a different approach, which opens up new possibilities for sharing data with end users. As it is designed to be usable by complete novices at qualitative research, your project file, and the software interface itself can be used as a feedback tool. Send your clients the project data in a Quirkos file, with a copy of the software that runs live from a USB stick. You can even give them an Android tablet with the data on, which they can explore with a touch interface. They can then quickly filter the data however they like, see all the responses you've coded, or even rearrange your themes or nodes in ways that makes sense for them. The research team have collected the data, transcribed and coded it, but clients can get a real sense of the findings, running searches and queries to explore anything of interest to them.

 

And even when you are doing a presentation, while Quirkos will generate visual graphs and overviews of the data to include as static image files in Powerpoint, why not bring up Quirkos itself, and show the data as a live demonstration? You can show how themes are related, run queries for particular demographics segments, and start a really interactive discussion about the data, where you can field answers to queries in real time, generating easy to understand graphical displays on the fly. Finally, you can generate those static PDF or Word reports to share and cement your insights, but they will have come as a the result of the discussion and exploration of the project you did as collaborators.

 

Isn't it time you stopped sharing dry reports, and started sharing answers?