Sharing qualitative research data from Quirkos

Once you’ve coded, explored and analysed your qualitative data, it’s time to share it with the world. For students, the first step will be supervisors, for researchers it might be peers or the wider research community, and for market research firms, it will be their clients. Regardless of who the end user of your research is, Quirkos offers a lot of different ways to get your hard earned coding out into the real world.   Share

Don't share reports with clients, share your data!

When it comes to presenting findings and insight with colleagues and clients, the procedure is usually the same. Create a written summary report, deliver the Powerpoint presentation, field any questions, repeat until everyone is happy.   But this approach tends to produce very static uninspiring reports, and presentations that lack interaction. This often necessitates further sessions, if clients or colleagues have questions that can't be