Qualitative evaluations: methods, data and analysis

Evaluating programmes and projects are an essential part of the feedback loop that should lead to better services. In fact, programmes should be designed with evaluations in mind, to make sure that there are defined and measurable outcomes.   While most evaluations generally include numerical analysis, qualitative data is often used along-side the quantitative, to show richness of project impact, and put a human voice in the process.

What is a Qualitative approach?

The benefit of having tastier satsumas is difficult to quantify: to turn into a numerical, comparable value. This is essentially what qualitative work does: measure the unquantifiable quality of something. Just don’t ask what we mean by Quality – that opens a whole other can of worms… In this context though, quality also means a lack of quality, or even a negative property such as pain. Pain is a great example of something