Upgrade from paper with Quirkos

Having been round many market research firms in the last few months, the most striking things is the piles of paper, or at least in the neater offices - shelves of paper! When we talk to small market research firms about their analysis process, many are doing most of their research by printing out data and transcripts, and coding them with coloured highlighters. Some are adamant that this is the way that works best for them, but others are a