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Analyzing Qualitative Data
January 19, 2015
So far, Quirkos users have mostly been based in the academic and university based research areas: perhaps not surprising considering where the project grew from. However, from very early on we got a lot of positive feedback from market research companies working with qualitative and text based data, who had many of the same frustrations and issues with qualitative research software that we had in the academic sphere. Indeed, some of the early alpha-testers of Quirkos were based in a typical small, independent market research firm.
But it's not really possible to lump all of these groups of researchers together, they have different needs; not just in terms of features in the software (although most of these are very similar), but also in terms of support and case studies. Qualitative market researchers need to engage with their clients in a different way, often using dynamic and visual approaches that Quirkos is ideally suited for.
So, to this end, we are very excited to announce a new recruit to the Quirkos offices: Kristin Schroeder, who will be focusing on market research and commercial users. Kristin studied Modern History at Merton College, Oxford, but is a native to the Baltic coast in Germany, and an avid sci-fi fan. She brings with her nearly a decade of sales experience working in Northern Ireland with large commercial clients for global automotive supplier Ryobi. Her extensive track record of international engagement will enable us to work better with users in the UK and abroad.
This will allow Daniel to continue his focus on supporting the researchers he knows best, in academia and the public sector, while Kristin can help Quirkos grow into new areas, helping more researchers across the globe to find answers to their questions.