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About Us

More about Quirkos and our mission


Based in Edinburgh (Scotland), Quirkos brings together a team with decades of experience in qualitative research. Frustrated with existing software packages for qualitative analysis, they set out to design something that was easier to use, more affordable, and kept researchers closer to their data. Quirkos was founded in 2013, and after extensive private testing and development by users in academia, local authorities and market research firms, was made publicly available in October 2014.

The aim was to have qualitative software that was driven by the needs of users, with a fast coding and analysis process that kept experienced users close to their data. Secondly we wanted to create something that allowed people who didn't have extensive experience in research to gain the depth of understanding that qualitative insights allow. We feel that qualitative research is something that everyone should be able to get involved with, and that it can offer answers to complex problems in society.

Quirkos is now used in more than 50 organisations across the world, and is becoming a perfect fit for qualitative curriculums, since it can be taught so quickly. Quirkos Limited is not owned by any 3rd party organisation, and is free to devote itself to advancing and supporting Quirkos for qualitative research.


Daniel Turner

Daniel Turner

Dr Daniel Turner is the founder and director of Quirkos.

He studied at the University of Sheffield, where he gained a PhD in 2008 for his qualitative research on HIV/AIDS support groups in Botswana. After working on other qualitative projects at Oxford Brookes and Sheffield Hallam Universities, he was inspired to create Quirkos after wanting to engage participants in the analysis process. He was formerly chairperson of the Switch Youth Cafe in his home town of Maidstone, and plays percussion in the local Edinburgh community orchestra.

Adrian Łubik

Adrian Łubik

Adrian Łubik is lead software developer for Quirkos.

Adrian has a BSc Hons in Computing Science from the University of Aberdeen, and lives in Scotland. He is a Certified Qt Specialist, and developed Quirkos from scratch in less than a year to run on Windows, Mac, Linux and Android. As if knowing Qt, C++, Java and PHP wasn't enough, he's fluent in English, Polish and French and is learning more languages. His personal website is adianlubik.eu

Kristin Schroeder

Kristin Schroeder

Kristin Schroeder is the Senior Sales Advisor for Quirkos

Kristin has a special focus on meeting the needs of Quirkos' users in the qualitative market research and commercial sectors. Kristin studied Modern History at Merton College, Oxford, but hails from the Baltic coast in Germany. She is an avid sci-fi fan, and describes David Tennant as 'absolutely' the best Doctor. She brings nearly a decade of sales experience to Quirkos, after working with large commercial clients for global automotive supplier Ryobi.


Lucy Pickering

Dr Lucy Pickering
Dr Pickering studied at Cambridge University, before gaining a Masters and PhD from Manchester University. She has experience using a many qualitative ethnographic techniques, and using a variety of software packages from her research on addiction and problematic drug use. Dr Pickering helps Quirkos focus on end users, and has been involved through the whole testing and development process.

James Hensman

Dr James Hensman
Dr Hensman is the machine learning and statistics guru for Quirkos, with a PhD from the University of Sheffield where he was a Research Fellow in Biostatistics and Machine Learning. He has recently joined prowler.io as Senior Machine Learning Scientist. He is an accomplished cook, and spends as much time as he can in Italy.

Mike Forster
Mike is MD at an Edinburgh based GIS firm, delivering geospatial software for academic and public sector with unique and engaging interactive visualisations. He brings more than a decade of experience in research software to the Quirkos team.

Contact us

Do get in touch if you have any questions about Quirkos: eligibility for discounts, site and institutional licences, to arrange training or a workshop, general queries about qualitative research, or if you have any comments and feedback. We always love to hear about how you have been using Quirkos! If anything is wrong, please let us know so that we can fix it.

Email us at info@quirkos.com or support@quirkos.com

Follow us on Twitter at Quirkossoftware

Call us during UK office hours, 9am-5pm GMT,
Monday to Friday (except bank holidays) on +44 (0) 131 555 3736

If you are visiting our offices, or want to post something, we are located at:

27 Ocean Drive

You can call or chat with us through Skype, our username is just 'quirkos'

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