While hosted by Quirkos, the main aim for this blog is to promote the wider use of qualitative research in general. We will link to other blogs and articles (not just academic), have guest bloggers, and welcome comments and discussion.

Qualitative research is a very powerful way to understand and fix our world, and one of the main aims in developing Quirkos was to make it possible for a much wider range of people to use qualitative software to understand their data.

To do this, we need to make more people aware of not just how to do qualitative research, but the reasons and benefits of doing so. In the next few weeks, we’ll cover a basic overview of qualitative research, and some of the common methods for finding strong narratives.  We’ll also highlight some great examples from the academic literature, but also from wider sources, to show the power of understanding people’s stories.

Tags : benefits ,   generalpublic ,   quirkos ,   research