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Analyzing Qualitative Data
October 2, 2014
At the moment, (touch wood!) everything is in place for a launch next week, which is a really exciting place to be after many years of effort. From that day, anyone can download Quirkos, try it free for a month, and then buy a licence if it helps them in their work. We've set up the infrastructure so that people can either place purchase orders through their finance department, or make a direct sale through the website by credit or debit card. We can then provide a licence code immediately, and users can unlock Quirkos and use it without any time limit. We don’t want to tie people into contracts or recurring payments; the licence will not expire, and will entitle you to any future updates for that version.
The interest we’ve had from users over the past few months has been overwhelming, and we want to have a flexible price structure that is appropriate for lots of different groups. One of my key aims has been to systematically remove the barriers to doing qualitative research – and price is a big hurdle at the moment. I’ve had conversations with so many people who have taken one look at the licence costs of the major qualitative analysis packages, and walked away. To really open up qualitative research for everyone, that needs to change. Our licence will cost roughly half that of our competitors', and we will offer a range of discounts for teams from different backgrounds.
First of all, we think Quirkos will be great for students, not just at a PhD level, but also at Masters or Undergraduate level, when there isn’t always the time to spend learning other qualitative research software. So, we are starting the student licence at £35 (roughly €45, US$60), so that people at all stages of learning can get started with qualitative research.
For professional academics and people working in the charity sectors, we will heavily discount the licence cost to £180 (€230 / $290). Already we have had beta-testers in the NHS and local government, and users in government institutions or NGOs, can get a licence for just £320 (€400 / $516).
Finally, the full licence for commercial use will be £390 (€490 / $620) and comes with our highest level of customer support. Everyone will be able to access regularly updated discussion forums and on-line learning materials, and professional users will also have access to personal e-mail support with a rapid response rate.
We really want to encourage a new generation of qualitative researchers and we think we’ve set a fair price that makes access easy, while allowing us to continue to add new features, and provide a strong level of support. Then you can focus on your data and findings, and not just the tools that help you get results.
(These are initial indicative prices, subject to change, and currency rates, local sales tax or VAT may lead to some variation in these numbers)