In the last blog post, we looked at creating archives of qualitative data that can be used by other researchers (or yourself in the future) for secondary analysis. In that article I postulated that secondary data analysis could make collecting new data a rarer, and expensive event

In the last blog article I looked at some of the justifications for choosing focus groups as a method in qualitative research. This week, we will focus on some practical tips to make sure that focus groups run smoothly, and to ensure you get good engagement from your participants

This is the first in a two-part series on focus groups. This week, we are looking at some of the why you might consider using them in a research project, and questions to make sure they are well integrated into your research strategy. Next week we will look at some practical tips

I once had a very interesting conversation at a MRS event with a market researcher from a major media company. He told me that they were increasingly ‘costing-out’ the qualitative open-ended questions from customer surveys because they were too expensive and time consuming to analyse